A random thought concerning American cinema and promotional tactics

January 5th, 2010 / #movies, #observations, #video

I was reading the other day on Wikipedia about the crappy box office reception of Willy Wonka and the Chocolate Factory back in 1971. Curious, I checked out the trailer that was unleashed on an Oompa-Loompaless public in the Nixon era and found this.

Oh, dear. Apart from having the decade-old phenomenon BonziBUDDY read the dry voice over script, I can see no worse way of advertising this movie. It’s like having a combination of Ben Stein and all of my old college professors advertise a film that that they in no way can relate to.

Maybe this is just the way movies were promoted then. Man, if that’s the case I am sure glad to live in the new millennium.

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