What is it?

Posted on 10.18.05 2:01PM in internet, television

For those of you who have seen the “What is it?” commercials on television and really, really want to know what “it” is, stay tuned. Your answer’s coming shortly.

For those of you that want to let the advertising campaign work its magic, close this window.

But me? I was curious.

After seeing a commercial drumming up “it” to be the greatest thing on Earth, I went to the Web site that the commercial specified at the end (http://whatis-it.com) hoping that I would figure out what “it” was. No such luck. Apparently, the powers that be won’t be unveiling the true nature of “it” until October 20.

But my brother and I are innately inquisitive. So, with his trusty companion Google, Ian did a WHOIS lookup for the mystical URL and found the name of the woman, Megan Bundy, who registered the domain. Turns out she works for an advertising firm in Manhattan. Yes, we got a name. And an address. And a phone number.

After calling at 10:00 p.m. last night and getting her office voicemail, Ian left a message that was not returned.

However, today I gave Megan Bundy’s office a call. Luckily, I did not talk to Megan herself; I spoke to another young lady who, even though she didn’t get the memo not to spill the beans, was conscious enough to request anonymity when I asked her name.

“I would really prefer to keep that information confidential,” she said.

However, after our two minute conversation, I came away enlightened.

“Think about it,” she said. “What can you get on eBay?”

“Anything,” I said, just realizing the simplicity of it all.

“Exactly. I bought ‘it’ on eBay.”

That was the gist of the conversation. I then spent a minute lauding her presence on a staff that came up with such an idea. It’s so simple. And so good. Because I was so curious and because I tried endlessly to uncover “it,” it’s easy to see that this campaign worked. She offered to transfer me to their creative department, but I had already found out that which I wanted to know.

Congratulations, Megan, on a truly ingenious scheme.

Read Comments

  1. Posted by Kyle G on 12.03.05 at 14:18:51

    Well, I’m not sure you should congratulate Megan, because we are still not sure she did anything but register the domain. However you can congratulate her on her participation in such an ingenious scheme.

  2. Posted by Angus Hill on 12.03.05 at 14:19:19

    The question is how will they advertise the cure for cancer or the impending apocalypse… a month long commerical that leaves you in suspense perhaps?

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