For those of you that want to let the advertising campaign work its magic, close this window.

But me? I was curious.

After seeing a commercial drumming up “it” to be the greatest thing on Earth, I went to the Web site that the commercial specified at the end (http://whatis-it.com) hoping that I would figure out what “it” was. No such luck. Apparently, the powers that be won’t be unveiling the true nature of “it” until October 20.

But my brother and I are innately inquisitive. So, with his trusty companion Google, Ian did a WHOIS lookup for the mystical URL and found the name of the woman, Megan Bundy, who registered the domain. Turns out she works for an advertising firm in Manhattan. Yes, we got a name. And an address. And a phone number.

After calling at 10:00 p.m. last night and getting her office voicemail, Ian left a message that was not returned.

However, today I gave Megan Bundy’s office a call. Luckily, I did not talk to Megan herself; I spoke to another young lady who, even though she didn’t get the memo not to spill the beans, was conscious enough to request anonymity when I asked her name.

“I would really prefer to keep that information confidential,” she said.

However, after our two minute conversation, I came away enlightened.

“Think about it,” she said. “What can you get on eBay?”

“Anything,” I said, just realizing the simplicity of it all.

“Exactly. I bought ‘it’ on eBay.”

That was the gist of the conversation. I then spent a minute lauding her presence on a staff that came up with such an idea. It’s so simple. And so good. Because I was so curious and because I tried endlessly to uncover “it,” it’s easy to see that this campaign worked. She offered to transfer me to their creative department, but I had already found out that which I wanted to know.

Congratulations, Megan, on a truly ingenious scheme.

I realize that this means nothing to you, but if you ever find enjoyment in my streaming audio, your sound quality isn’t all that sucky anymore.

I got my gmail account about a week ago from the wonderful Katie and, though I don’t intend on using it as my primary email address, caseypeterson (at) gmail (dot) com has assured me that the new wave of nifty internet conveniences is just around the corner.

A gigabyte of space? I’ll never use it. But if, somehow, I become insanely popular while in Indochina and I can’t access my Outlook Express, I can store loads of emails on Google’s servers.

It’s got a super-awesome layout, too.

You can only get an account via invitation and as of now, I haven’t received any. If I do, I’ll post here and the first posters who I know don’t have accounts already will get them.